Analysis of Character Convergence of Jiangnan Ancient Towns

Abstract：This article illustrates the representation of character convergence of Jiangnan Ancient Towns.It analyzes the formation mechanism of character convergence to build the whole image of these ancient towns with Zhouzhuang as a prototype.Based on Tourism Geography Theory and Regional Linkage Theory, it puts forward the fact that the character convergence can be beneficial to building a whole tourism image and to enhancing people's awareness of ancient heritage.But some problems caused by the convergence will also be presented, such as the identical tourism development model, the backward infrastructure and the destruction of original ecology.