What motivates ecopreneurs in the United States to create value?

Abstract There is an important linkage between the motives and the perceived value creation of ecopreneurs. Filling a research gap on how ecopreneurs' financial and nonfinancial motives impact different forms of value creation, a positive relationship is revealed between economic and socio‐ethical motives and specific types of value creation. Interestingly, the organic farmers' motives have no impact on economic value creation.