The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety

Journal Article The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety Get access Itamar Simonson, Itamar Simonson Search for other works by this author on: Oxford Academic PubMed Google Scholar Russell S. Winer Russell S. Winer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 19, Issue 1, June 1992, Pages 133–138, https://doi.org/10.1086/209292 Published: 01 June 1992 Article history Received: 01 November 1990 Revision received: 01 October 1991 Published: 01 June 1992