Research on coordinating a dual-channel supply chain base on risk-aversion

This paper develops a model of Stackelberg game between a risk-averse manufacturer and a risk-averse retailer based on; dual-channel supply chain, considering the manufacturer introduced the improved revenue sharing contract to coordinate the dual-channe supply chain with risk-averse. And it analyses the impact of risk-aversion coefficient on both sides of decision. It concludes that the risk-aversioi threshold of the manufacturer and the retailer has remarkable effect on their decision-making behavior and expected utility under centralized am decentralized system. The manufacturer can coordinate the supply chain by introduced the improved revenue sharing contract. And the range o expenses is deduced. Finally, a numerical example is given to illustrate the theoretical results of the proposed model and conduct sensitivity analysis on parameters of the proposed model.