Impacts of Tourism Activities on Environment and Sustainability of Pattaya Beach in Thailand

Global tourism, considered as a rapidly growing, and potentially sustainable industry. It plays a key role in socio-economic, cultural development of the society to achieve sustainable development. According to the tourism statistics of Thailand, 32.59 million tourists have been arrived in the year of 2016 and contributed to the country’s economy. Nevertheless, tourism sector induces affirmative and negative impacts. This study was aimed to identify the positive factors which encourages to visit Pattaya beach in Thailand. The trial was conducted to determine the factors that encourage visitors to visit again and again. The influence of tourism on environmental sustainability of Pattaya beach and in coastal areas of Thailand. The study was administered at Pattaya beach in Thailand. A total of 400 visitors were selected randomly as respondents to conduct the survey and questionnaire was used as instruments. The results of the study showed that the tourism activities do have an impact on Pattaya beach in Thailand. The positive impact, tourism activity increases the local socio-economic status of the people and the country as well. On the contrary, it has negative impact as it effects on the environmental sustainability of the Pattaya beach and coastal areas of Thailand.