In this study, the fractal nonlinear dispersive Boussineq-like equation is investigated by variational perspective for the first time. The fractal variational principle of the fractal Boussineq-like equation is established via fractal semi-inverse method (FSM). Based on the fractal variational principle, variational transform method (VTM) is proposed to find the exact fractal solitary wave solution for the fractal nonlinear dispersive Boussineq-like equation. The numerical examples illustrate the novel scheme is very simple and efficient. Moreover, some physical properties of fractal solitary wave solutions are illustrated by some simulation graphics.