Research and Governance of Media Ethics Chaos on Network Live Streaming Platforms

Based on the concept of "interaction alienation" and the theoretical perspective of "use and satisfaction", this paper adopts the non-participatory observation method.It selects the live broadcast content of "group broadcasting" on TikTok as the research object to explore the media ethics disorder on China's network live broadcasting platform, analyse its manifestations and causes, and put forward governance suggestions to improve China's network live broadcasting ecology.Using the non-participatory observation method, we select the live content of "group broadcasting" on the ShakeEn live platform as the object of study, explore the media ethical disorder on China's network live platform, analyse its manifestations and causes, and put forward governance proposals to improve the ecology of China's network live broadcasting.