Research on Artificial Intelligence in New Year Prints: The Application of the Generated Pop Art Style Images on Cultural and Creative Products

Chinese New Year prints constitute a significant component of the country’s cultural heritage and folk art. Yangliuqing New Year prints are the most important and widely circulated of all the different kinds of New Year prints. Due to a variety of factors including societal change, industrial structure change, and economic development, New Year prints, which were deeply rooted in agricultural society, have been adversely impacted, and have even reached the brink of disappearance. With the protection and effort from the government and researchers, New Year prints can finally be preserved. However, the underlying problems remain, such as receiving little attention, a singular product form, and being unable to keep up with the times, especially among the younger generation. In this paper, the researchers first processed Yangliuqing New Year prints through the GANs model. Then, the image is segmented by binarization and color extraction of images from the Pop art dataset by the K-Means algorithm, followed by colorizing the binarized and segmented image. Finally, usable high-quality Pop art style Yangliuqing New Year prints are generated. The generated images are used in the development of cultural and creative products. Questionnaires were then distributed based on the empirical research scale. The results of this study are as follows: 1. The method proposed in this study can generate high-quality Pop art style New Year prints. 2 Using Pop art style New Year print images in the design of cultural and creative products is popular among the younger generation, and they possess a great propensity to purchase. This study solves the problems encountered by the current cultural heritage of New Year prints, and broadens the artistic expression forms and product categories, and provides research ideas for the cultural heritage of the same type that is facing similar problems. In the future, researchers will continue to explore the incorporation of AI technology in New Year prints to stimulate the vitality of traditional cultural heritage.