“She's so pretty”: The development of valuing personal attractiveness among young children

Abstract The current study sought to understand gender differences in how much children value personal attractiveness, whether age is associated with valuing personal attractiveness, and the role of gender identity development. Three‐ to five‐year‐olds ( N = 170; 89 girls, 81 boys, 0 other genders; primarily Latiné, multiethnic, and non‐Hispanic White American) were recruited from child centers across the Los Angeles and Orange County metropolitan areas. Across several indicators (e.g., self‐report, preference for appearance‐related female‐typed occupations and fancy gender‐typed outfits, memory for fancy gender‐typed clothing, and spontaneous reasons for liking a media character), girls highly valued personal attractiveness. Girls also valued personal attractiveness and tied their gender to personal attractiveness to a greater extent than boys. We discuss implications for later well‐being and health.