多元化(营销策略)
业务
供应链
产业组织
国际商务
透视图(图形)
弹性(材料科学)
背景(考古学)
供应链管理
经济
营销
管理
物理
热力学
古生物学
人工智能
生物
计算机科学
作者
Dominic Essuman,Diana Owusu-Yirenkyi,William Tsiatey Afloe,Francis Donbesuur
标识
DOI:10.1016/j.intman.2023.101090
摘要
Foreign diversification is crucial for risk management, but its role in building resilient international firms is underexplored. This research combines the organizational information processing theory with international business literature to examine how and when foreign diversification relates to firm resilience in the context of SME exporters. The study suggests that while foreign diversification may contribute to firm resilience, foreign market scanning mediates this effect under varying supply chain disruption conditions. An analysis of primary data from 272 SME exporters in Ghana reveals that foreign diversification alone does not explain firm resilience. Instead, the results support the arguments that foreign market scanning positively mediates the foreign diversification – firm resilience relationship, and that this indirect relationship is stronger in highly disruptive supply chain environments. Implications of these findings for international business research and practice are discussed.
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