消费(社会学)
控制(管理)
焦虑
广告
体验式学习
业务
控制感
心理学
计算机科学
营销
社会心理学
人工智能
社会学
数学教育
社会科学
精神科
作者
Yoon‐Na Cho,Jinhee Kim,So Yean Kwack,Nara Youn
标识
DOI:10.1080/02650487.2022.2131183
摘要
The current study suggests an effective compensatory control strategy using partitioning experiential consumption that can be implemented into consumers’ daily activities. Across four experiments, we examined the effects of partitioned (vs. aggregated) message formats and financial anxiety on sense of control, subjective well-being, and ad attitudes. Specifically, our findings indicated that consumers with higher (vs. lower) levels of financial anxiety respond more favorably toward partitioned (vs. aggregated) experiential messages. Our results provide timely contributions for researchers and practitioners who are interested in understanding and implementing advertising and marketing strategies in the digital landscape with improving consumers’ well-being in mind.
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