The influencing factors of individual participation in platforms of second-hand products

In recent years, the concept of sharing economy has entered our lives. Transactions of second-hand products over electronic platforms are the concrete manifestation of this type of concept in practice. Academic research on e-commerce platforms and online consumers’ purchase intentions has shown a rapid growth trend. Based on this background, this paper studies the influencing factors of individual participation willingness on platforms of second-hand products. This research establishes a model to analyze the influencing factors of individuals participating in transactions of second-hand products based on the theory of innovation diffusion theory, technology acceptance model and its evolution model. The research results show that job relevance, social influence, perceived value, perceived ease of use, and perceived cost have a significant impact on participation intention; participation intention and enabling factors have a significant positive impact on actual participation.