Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict

Journal Article Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict Get access Juliano Laran, Juliano Laran Search for other works by this author on: Oxford Academic PubMed Google Scholar Chris Janiszewski Chris Janiszewski Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 35, Issue 6, April 2009, Pages 967–984, https://doi.org/10.1086/593293 Published: 23 October 2008