Application of Big Data Technology in Product Selection on Cross-border E-commerce Platforms

Abstract With Amazon as the study case, the application of big data in product selection on this e-commerce platform is studied. Two big data analysis tools commonly used in commerce, the MPP distributed database and the Hadoop distributed database, were analyzed. Based on big data technology, the search function of the platform, the analytical tools, and third-party data analytical tools, this study compared different levels of comments of customers for the same type of products and analyzed the product selection mechanism.