The Theoretical Foundation for Intercultural Business Communication: A Conceptual Model

This article develops a theoretical framework for intercultural business communication which sets it apart from intercultural communication and international business. In the past, discussions on the theory of intercultural business communication have mostly focused on intercultural communication using business asexamples rather than including business as a distinct variable. The model presented here discusses the intercultural, business, and communication strategies thatare part of intercultural business communication. It is argued that for intercultural business communication to take place, it is not sufficient for all three variables to be present. The three variables interact and create a synergy that reflectsthe dynamic character of intercultural business communication. In this process,intercultural business communication becomes a unique construct that is differentfrom intercultural medical or intercultural religious communication. The articleexamines how past articles in the field fit into this model.