Understanding the Concept of Strategic Intent

This conceptual paper is a review of the concept of strategic intent in relation to the strategic management theories. It reviews literature on strategic management theories stemming from the origin of the word strategic management to the current discussion on strategic intent. The concept of strategic intent inspires the management leadership as the way to bring future into current thinking thus allowing them to reorganize the organization for future competition by developing products, core competencies, systems and relationship that will give them a competitive edge. The paper has identified that strategic intent goes beyond the strategic planning to get a deeper imagination of where the organization should be 10 – 20 years into the future. This article is suggested to be an additional work into the understanding of strategic intent concept as one of the emerging issues in management