Exploring the integration of augmented reality interfaces with short video content creation to enhance user interaction and engagement

The rapid advancement of digital technologies has transformed content creation, with augmented reality (AR) emerging as a powerful tool to enhance user engagement. Short video content, prevalent on various platforms, offers a unique opportunity to leverage AR interfaces for more interactive and immersive experiences. Existing studies primarily focus on AR applications in static contexts, leaving a gap in knowledge regarding its effectiveness in dynamic short video environments. The objective of the study is to develop a framework that leverages AR technology to enable users to create dynamic video content, facilitating a more engaging storytelling experience. Key variables, including engagement level, learning experience, visual appeal, immersive experience, social interaction, and user empowerment, were measured to assess the impact of AR integration. The dataset includes 20 participant profiles that include information on their gender, age, education, and experience with AR, along with primary device usage with preferred platforms. A mixed-method approach was adopted, combining qualitative user feedback and quantitative analysis of user engagement metrics across various AR-enhanced video content. A structural equation model (SEM) is conducted to examine the relationship between various features of AR, user interaction, and engagement. The result demonstrates that integrating AR interfaces significantly enhanced user engagement levels, visual appeal, and immersive experiences in short video content creation. Quantitative analyses revealed strong positive correlations between AR features and user empowerment (α = 0.84), learning experiences (α = 0.82), and social interactions (α = 0.81). This research contributes to the understanding of AR’s role in dynamic digital storytelling, providing valuable insights for content creators and developers seeking to innovate in this rapidly evolving landscape.