ChatGPT and learning outcomes in tourism education: The role of digital literacy and individualized learning

The rapid development of artificial intelligence deeply affects social and business life, and one of the areas where this will upset the balance will undoubtedly be the education system. The primary purpose of this study is to determine the relationship between ChatGPT as an artificial intelligence technology and learning outcomes in tourism education. Secondly, the role of digital literacy and individualized learning on learning outcomes was also examined. The data were collected from the students of the tourism faculty, first using ChatGPT experimentally and then through online surveys. The results indicated that ChatGPT affected learning outcomes, that digital literacy had a mediating role, and that individualized learning had a moderating role in this relationship.