Crowds Can Effectively Identify Misinformation at Scale

Identifying successful approaches for reducing the belief and spread of online misinformation is of great importance. Social media companies currently rely largely on professional fact-checking as their primary mechanism for identifying falsehoods. However, professional fact-checking has notable limitations regarding coverage and speed. In this article, we summarize research suggesting that the ‘wisdom of crowds’ can successfully be harnessed to help identify misinformation at scale. Despite potential concerns about the abilities of laypeople to assess information quality, recent evidence demonstrates that aggregating judgments of groups of laypeople (“crowds”) can effectively identify low-quality news sources and inaccurate news posts: Crowd ratings are strongly correlated with fact-checker ratings across a variety of studies using different designs, stimulus sets, and subject pools. We connect these experimental findings with recent attempts to deploy crowdsourced fact-checking in the field, and close with recommendations and future directions for translating crowdsourced ratings into effective interventions.