数字化
数字化转型
现存分类群
多学科方法
知识管理
业务
反射(计算机编程)
计算机科学
社会学
转化(遗传学)
数据科学
营销
过程管理
电信
万维网
基因
化学
生物
程序设计语言
进化生物学
生物化学
社会科学
作者
Peter C. Verhoef,Thijs Broekhuizen,Yakov Bart,Abhi Bhattacharya,John Qi Dong,Nicolai Etienne Fabian,Michael Haenlein
标识
DOI:10.1016/j.jbusres.2019.09.022
摘要
Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.
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