期刊：Marketing Science [Institute for Operations Research and the Management Sciences] 日期：2025-02-20卷期号：44 (4): 916-932被引量：11
标识
DOI：10.1287/mksc.2022.0400
摘要
Live streaming of video games has a small and positive effect on consumers’ usage and purchases of these games, suggesting that most games do not profit from sponsoring live streams by influencers.
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(2025-6-4)
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