Shopping Goals, Goal Concreteness, and Conditional Promotions

Journal Article Shopping Goals, Goal Concreteness, and Conditional Promotions Get access Leonard Lee, Leonard Lee Search for other works by this author on: Oxford Academic PubMed Google Scholar Dan Ariely Dan Ariely Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 33, Issue 1, June 2006, Pages 60–70, https://doi.org/10.1086/504136 Published: 01 June 2006