Communication Channels and Word of Mouth: How the Medium Shapes the Message

Journal Article Communication Channels and Word of Mouth: How the Medium Shapes the Message Get access Jonah Berger, Jonah Berger Search for other works by this author on: Oxford Academic PubMed Google Scholar Raghuram Iyengar Raghuram Iyengar Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 40, Issue 3, 1 October 2013, Pages 567–579, https://doi.org/10.1086/671345 Published: 10 June 2013