战略规划
管理科学
业务
计算机科学
过程管理
运筹学
营销
工程类
标识
DOI:10.1016/0024-6301(86)90015-4
摘要
This article introduces a new strategy formulation analytical tool called the Quantitative Strategic Planning Matrix (QSPM). QSPM represents an objective approach for evaluating and choosing among alternative strategies in both small and large organizations. Several practical applications of QSPM are provided. The positive features and practical limitations of QSPM are described. A number of useful tips for effective strategy formulation are presented.
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