Be your own strategy consultant : demystifying strategic thinking : the cunning plan

PART ONE - DEMYSTIFYING STRATEGIC THINKING. 1. Introduction - And a Story of Strategic Thinking. PART TWO - EVERYDAY STRATEGIC ANALYSIS. 2. Demystifying Strategic Analysis (1) - The External Environment. 3. Demystifying Strategic Analysis (2) - Strategic Positioning. 4. Creative Options and Breakthrough Strategic Choice. 5. Demystifying Implementation. 6. Valuing Strategic Thinking (1) - The Academics. 7. Valuing Strategic Thinking (2) - The Managers. PART THREE - MANAGING STRATEGIC CHANGE. 8. Strategic Change at Champneys Health Resort. 9. Case Study - Creating Improved Service at Marks & Spencer. 10. Acquisitions. PART FOUR - STRATEGY IN PRACTICE. 11. Strategic Behaviour and the Strategy Process. 12. Becoming Your Own Strategy Consultant. 13. Managing a Strategic Project. 14. Conclusion - Everyday Strategic Planning.