Blended Tourism Experiencescape: A Conceptualisation of Live-Streaming Tourism

Live-streaming has become popular worldwide as digital solutions provide ever creative opportunities to bring activities in life that were previously impossible. Travel is one of the most favourable activities on live-streaming. Live-streaming tourism (LST) recognised as a distinct information and communication technology (ICT) phenomenon. However, research in LST remains under-explored. This study sheds light on live-streaming tourism, to develop a systematic review on live-streaming tourism, and propose the blended tourism experiencescape model to address the absence of live-streaming tourism from a theoretical perspective. The future research directions and agenda are also provided.