Construction of ChinaâÂÂs Soft Power: Comparing News Coverage of the Confucius Institute Project in China and U.S. Media

This paper discusses the construction of China’s soft power by comparing media coverage on one of China’s dominant soft power initiatives - the Confucius Institute Project in China and U.S. media from 2014 to 2018. The paper seeks to explore challenges that the Confucius Institute project has been facing and indicate implications for other Chinese soft power projects that might be in a similar situation.