Professional benefits and challenges of health information documentation on Instagram for Iranian physicians

Social media are new tools that can be used for facilitating health information management. However, social media’s benefits and challenges for information documentation have not been identified well. This study sought to identify the benefits and challenges of Instagram to information documentation based on Iranian physicians’ viewpoints. In this qualitative study, a semi-structure interview was administered to 28 Iranian physicians, and data were collected using purposive and snowball sampling method. The data analysis was done using the thematic analysis method by MAXQDA 10. Based on the findings of this study, six benefits for information documentation over Instagram were identified include sharing lessons learned, developing incidental learning, empowering communications, supporting decision-making, managing personal brand and translating knowledge. Also, based on Iranian physicians’ viewpoints, three challenges were found for information documentation in Instagram include ethical and privacy challenges, poor information quality and damaging professional image. Iranian physicians have different attitudes towards using Instagram for information documentation. For control challenges, regulatory and security issues must be addressed to protect physicians’ privacy and more education is required for the health professionals to make them more aware of the nature of using social media.