Modeling and Empirical Study of Users’ Continuance Intention Toward Location Based Service

This paper proposes a theoretical extension of users’ continuance intention toward Location Based Service (LBS) by adding perceived value into the Extended Expectation-Confirmation Model of Information Systems Continuance (EECM-ISC). The influencing factors and empirical study of continuance intention toward LBS are analyzed. The results indicate that users’ LBS continuance intention is determined by their satisfaction, IT self-efficacy and post-usage usefulness. Users’ level of satisfaction with LBS use is influenced primarily by their extent of confirmation and secondarily by perceived value. Users’ extent of confirmation is positively associated with their post-usage usefulness of LBS use. Further, users’ perceived value has a significant influence on their extent of confirmation.