In order to analysis the influencing factors of personal credit scoring,regarding the personal credit risk as the research object.A bank personal credit data was used,and the Adaptive Lasso-Logistic regression model was adopted to analysis the influencing factors of personal credit risk from consumers.What is more,we compare this model with the traditional Logistic model and the Lasso-Logistic model.Regarding the proportion of correct classification results of ’good’ or ’bad’ consumers as the main measure,the result comparing with the traditional Logistic regression model and Lasso-Logistic regression model,shows that using the adaptive Lasso-Logistic regression model to establish the personal credit scoring model is superior to the traditional Logistic model and Lasso-Logistic model on variable selection and variable explanation and prediction accuracy.