Heuristics elements of information-seeking strategies and tactics: a conceptual analysis

Purpose The purpose of this paper is to elaborate the picture of strategies and tactics for information seeking and searching by focusing on the heuristic elements of such strategies and tactics. Design/methodology/approach A conceptual analysis of a sample of 31 pertinent investigations was conducted to find out how researchers have approached heuristics in the above context since the 1970s. To achieve this, the study draws on the ideas produced within the research programmes on Heuristics and Biases, and Fast and Frugal Heuristics. Findings Researchers have approached the heuristic elements in three major ways. First, these elements are defined as general level constituents of browsing strategies in particular. Second, heuristics are approached as search tips. Third, there are examples of conceptualizations of individual heuristics. Familiarity heuristic suggests that people tend to prefer sources that have worked well in similar situations in the past. Recognition heuristic draws on an all-or-none distinction of the information objects, based on cues such as information scent. Finally, representativeness heuristic is based on recalling similar instances of events or objects and judging their typicality in terms of genres, for example. Research limitations/implications As the study focuses on three heuristics only, the findings cannot be generalized to describe the use of all heuristic elements of strategies and tactics for information seeking and searching. Originality/value The study pioneers by providing an in-depth analysis of the ways in which the heuristic elements are conceptualized in the context of information seeking and searching. The findings contribute to the elaboration of the conceptual issues of information behavior research.