Alternative Tourism, in the Context of Sustainable Tourism

Approaches to tourism in the modern world are a subject of constant discussion. Recently, more and more critical opinions are expressed about the negative impact of mass tourism on the environment. The development of the tourism market of the future is considered through alternative forms of tourism. The problems of developing alternative tourism as a key part of the concept of sustainable tourism differ significantly between countries, taking into account economic, social and environmental factors. Alternative tourism combines tourism products or individual tourism services that differ from mass tourism in terms of delivery, organization and human resources. Alternative tourism is the application of sustainable development practices to tourism in regions where tourism has been chosen as a factor in economic development. Today, the popularity of specific forms of alternative tourism such as “ecotourism”, “volunteer tourism” and “voluntourism” has increased significantly. Tourism development, both in the countries of the world and in Georgia, is considered as a sustainable development tool through various government programs and strategies.