THE ROLE OF DIGITAL PLATFORMS IN CREATING NEW BUSINESS MODELS AND ECONOMIC ECOSYSTEMS

The purpose of the study is to analyze the mechanisms of creation and functioning of digital platforms in the context of the formation of new business models and economic ecosystems, as well as to develop recommendations for their integration into traditional sectors of the economy. The research focuses on the study of network effects, scalability and flexibility of digital platforms, which contribute to optimizing processes and increasing the competitiveness of participants. The methodology includes an analysis of modern approaches to defining digital platform concepts, studying their role in economic development, and exploring the prospects for integration with innovation clusters. The main results of the study demonstrate that digital platforms act as catalysts for economic growth, providing participants with unique opportunities for interaction, optimization and generation of innovative solutions. The integration of digital ecosystems with innovation clusters makes it possible to accelerate the introduction of advanced technologies, improve resource management and strengthen its position in the global market.