Self-objectification of bodies in social networking sites: Mental and behavioral health problems of young female adults

Social network sites (SNS) are becoming a popular means of "digital leisure" among young adults. Several problematic consequences of extensive SNS use have been reported including objectifying bodies on SNS. Thus, in this study, we aimed to understand the specific pathway between young female adults' SNS use and mental and behavioral problems using the objectification theory framework. We conducted structural equation modeling of data from 507 Korean female undergraduates to elucidate the relationships between SNS use and self-esteem, depression, abnormal eating, and exercise dependence, and the mediation effects of body surveillance and body shame. A significant direct relationship between SNS use and problematic consequences was found only between SNS use and exercise dependence. Mediation effects of body surveillance and body shame were confirmed in all four relationships. In this study, the researchers expand the objectification theory's applicability to SNS platforms and identify a potential mechanism of consequent adverse outcomes, providing useful empirical evidence for preventive educational measures.