The synthesis and NMR study of fourteen N-arylpyridinium salts have been done. Chemical shifts and coupling constants ( 1 H- 1 H, 1 H- 13 C, 1 H- 19 F, and 13 C- 19 F) have been measured in hexadeuteriodimethyl sulphoxide. Conformation about the phenylpyridinium bond is discussed. The electronic properties of the three pyridinium substituents ( pyridinium, 2,4,6-trimethylpyridinium, and 2,4,6-triphenylpyridinium) have been determined (Hammet and Taft's σ values) and compared with those of the trimethylammonium substituent.