To believe or not to believe: Personality, cognitive, and emotional factors involving fake news perceived accuracy

Abstract What are the factors that influence individuals' belief in fake news? A structured survey was conducted to examine the impact of cognitive, emotional, and personality factors on the perceived accuracy of fake news. This study utilizes certain facets of the Personality Inventory of the Diagnostic and Statistical Manual of Mental Disorders (PID‐5‐Adult trait) to investigate the phenomenon of fake news. Using actual fake news headlines encountered on Facebook, the study revealed that individuals with high levels of psychoticism, impulsivity, suspiciousness, and low analytical reasoning abilities are more likely to believe fake news. Furthermore, the study found that fear induced by news content significantly influences by impeding rational, factual analysis. These findings suggest that while social media platforms contribute to the dissemination of fake news, individual vulnerabilities also play a crucial role. These findings could be useful for the development of digital literacy programs.