A Study on the Impacts of Chinese Consumer’s Cultural Identity and Cosmopolitanism on Brand Attitude of the Foreign Cosmetics - Focusing on the Mediating Roles of Self Congruen
作者
Yan Hui Zhao,Hyo Hyun Park,Gang Ok Jung
出处
期刊：Jiyeok saneop yeon-gu [Institute of Industrial and Business Management of Kyungnam University] 日期：2018-02-28卷期号：41 (1): 91-114
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(2025-6-4)
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