Standing Up or Standing By: Understanding Bystanders’ Proactive Reporting Responses to Social Media Harassment

Social media harassment, a cyberbullying behavior, poses a serious threat to users and platform owners of social media. In this paper, we contextualize the bystander intervention framework and reporting literature to social media in order to understand why bystanders report social media harassment. Our contextualized intervention framework focuses on three sociotechnical aspects—the online social environment, characteristics of the technology platform, and their interplay—that explain bystander reporting on social media platforms. We tested the model using data gathered from active Facebook users. Our findings direct practitioners’ attention to the role of the platform in encouraging bystanders to help stop social media harassment. For policy makers, our findings direct attention to supporting programs that encourage social media users to feel responsible for reporting harassment and making transparent the outcomes of reporting social media harassment using anonymous reporting tools. For platform owners, our findings direct attention to investing in tools that enable anonymous reporting, to fostering a climate that encourages reporting, and to ensuring that all users understand that reporting social media harassment results in swift, effective responses from platform owners. Taken together, we believe our research offer insight into how to build safer and secure social media platforms.