Reducing the Expression of Racial Prejudice

We conducted two experiments designed to evaluate the effects of normative influence on reactions to racism. The current problem of racism on college campuses provided the context for these studies. We found that exposure to strongly antiracist normative influence induced the expression of more strongly antiracist opinions, regardless of the number of influencing agents and regardless of whether persons expressed their opinions publicly or privately, than occurred following exposure to normative influence reflecting strong acceptance of racism. Overhearing others voice opinions that reflect strong acceptance of racism led persons to express less strongly antiracist opinions than when no influence was exerted.