Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types
作者
Eunhye Kim,Christian Fernando Libaque-Sáenz,Myeong-Cheol Park
出处
期刊:Service Business [Springer Science+Business Media] 日期:2018-09-17卷期号:13 (2): 305-338被引量:62