User perceptions and continuance intentions: An in-depth analysis of perceived values in amateur-hosted sharing accommodations

The sharing economy is believed to be a sustainable concept that can be beneficial both environmentally and economically, while it is noted that the sharing economy has shifted from purely amateur to a mix of professional and amateur resource providers in practice. To explore this phenomenon, this study investigates users' perceived values and continuance intention in amateur-hosted sharing accommodations. By conducting qualitative content analysis and Latent Dirichlet Allocation (LDA) analysis on Airbnb user reviews, values were categorized into functional, aesthetic, emotional, service responsiveness, and economic value dimensions, with themes of satisfaction and continuance intention also identified. Analytical methods, including manual labeling, Support Vector Machine (SVM) algorithm, sentiment analysis, and Partial Least Squares Structural Equation Modeling (PLS-SEM), are applied to find that functional, economic, and emotional values significantly influence user satisfaction and continuance intention. This study offers insights into user perceptions, attitudes, and continuance intention in amateur-hosted sharing accommodations.