SeCor: Aligning Semantic and Collaborative Representations by Large Language Models for Next-Point-of-Interest Recommendations

计算机科学 点(几何) 兴趣点 自然语言处理 程序设计语言 情报检索 人工智能 数学 几何学
作者
Shirui Wang,Bohan Xie,Ling Ding,Xiaoying Gao,Jianting Chen,Yang Xiang
标识
DOI:10.1145/3640457.3688124
摘要

The widespread adoption of location-based applications has created a growing demand for point-of-interest (POI) recommendation, which aims to predict a user's next POI based on their historical check-in data and current location. However, existing methods often struggle to capture the intricate relationships within check-in data. This is largely due to their limitations in representing temporal and spatial information and underutilizing rich semantic features. While large language models (LLMs) offer powerful semantic comprehension to solve them, they are limited by hallucination and the inability to incorporate global collaborative information. To address these issues, we propose a novel method SeCor, which treats POI recommendation as a multi-modal task and integrates semantic and collaborative representations to form an efficient hybrid encoding. SeCor first employs a basic collaborative filtering model to mine interaction features. These embeddings, as one modal information, are fed into LLM to align with semantic representation, leading to efficient hybrid embeddings. To mitigate the hallucination, SeCor recommends based on the hybrid embeddings rather than directly using the LLM's output text. Extensive experiments on three public real-world datasets show that SeCor outperforms all baselines, achieving improved recommendation performance by effectively integrating collaborative and semantic information through LLMs.
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