Conventional similarity measures suggested so far can be classified into three categories: (i) geometric similarity measures, (ij) set-theoretic similarity measures, and (iii) matching function-based similarity measures. On the basis of the characteristics of the conventional similarity measures, in this paper, we propose a new similarity measure of fuzzy sets and investigate its properLies. Finally, numelical examples are provided for the comparison of characteristics of the proposed similarity measure and other previous similarity measures.