For a host of reasons, professors are increasingly adopting dual role relationships with their students. The forces behind these dual relationships include altruistic, selfish, and, even, prurient motives. Regardless of the intention, these relationships carry risks. In fact, these relationships may work against the growing sentiment that professors engage in a calling, as opposed to a job, and should positively influence, develop, and role model professional and ethical behavior to their students. Dual relationships are unique in that they include audiences beyond the academic. At its extreme, dual relationships that are sexual in nature capture the salacious imagination of media and entertainment stakeholders. Left unexplored, however, is whether the adoption of dual roles by professors impacts student behaviors. Our study aligns closely with the global conference theme of