Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

Journal Article Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition Get access Manoj Thomas, Manoj Thomas Search for other works by this author on: Oxford Academic PubMed Google Scholar Vicki Morwitz Vicki Morwitz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 1, June 2005, Pages 54–64, https://doi.org/10.1086/429600 Published: 01 June 2005