On the medium integration of publicity work under the condition of high-tech

The high technology has made profound influence on people's life and also brought about challenges and opportunities for the publicity work. How to do a good job in the publicity work under the condition of high-tech, becomes a very important issue of publicity research in modern ages. From the view of medium integration, this paper tryies to find out the better ways to improve the effect of publicity work, and also comes to the conclusion that an excellent way to attain its goal is to coordinate the relationships between the traditional medium and modern one as well as integrate the medium resources of publicity work with the assistance of high-tech.