竞争对手分析
业务
年增长率%
同种类的
增长率
营销
样品(材料)
产业组织
新产品开发
运营管理
经济
数学
组合数学
化学
农业经济学
色谱法
几何学
作者
José Luis Barbero Navarro,José Carlos Casillas Bueno,Bruce R. Barringer
标识
DOI:10.5172/jmo.2012.18.1.81
摘要
Abstract The majority of the literature on high-growth firms focuses on two main aspects: growth factors and rates of growth, but little information exists on how SMEs grow. Past research has implicitly considered high-growth firms as a homogeneous category of businesses, however, in reality, they use different forms of growth: domestic and international geographical expansion, the launch of new related and unrelated products, product improvement, client retention and the acquisition of new clients. This work attempts to identify how high-growth SMEs benefit from different combinations of forms of growth to perform successfully. A sample of 89 high-growth SMEs was selected – with an annual growth rate of more than 10% over a 5-year period – and, by means of a cluster analysis, we found four significantly different combinations of forms of growth. To externally test the robustness of those combinations, a group of demographic variables was considered (size, age, sector), as well as a set of variables related to the growth strategy (personnel involvement, the extent to which growth is a priority, perceived growth with respect to competitors), which support the existence of significant differences between the groups.
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