A Cognitive Study of Puns in China Daily News Headlines from the Perspective of Conceptual Blending Theory

The puns in English news headlines highlight the associative rhetorical effect of news headlines with their concise, vivid, implicit, and humorous features. With the help of conceptual blending theory and the use of conceptual blending network, the article explores the relevant psychological mechanisms when readers understand China Daily news headline puns from the cognitive perspective. The cognitive interpretation of headline puns from the perspective of conceptual blending theory enriches the cognitive research on the language of news headlines, and is also conducive to the readers' propriate comprehension and construction of the meaning of news headline puns, thus deepening their understanding of the content and theme of news reports.