The association between excessive social media use and distraction: An eye movement tracking study

Drawing on scan-and-shift hypothesis and scattered attention hypothesis, this article attempted to explore the association between excessive social media use (ESMU) and distraction from an information engagement perspective. In study 1, the results, based on 743 questionnaires completed by Chinese college students, showed that ESMU is related to distraction in daily life. In Study 2, eye-tracking technology was used to investigate the distraction and performance of excessive microblog users when performing the modified Stroop task. The results showed that excessive microblog users had difficulties suppressing interference information than non-microblog users, resulting in poor performance. Theoretical and practical implications are discussed.