‘‘Living Like a King’’: Conspicuous Consumption, Virtual Communities, and the Social Construction of Paid Sexual Encounters by U.S. Sex Tourists

Paid sex encounters are not simply about having sex, they are cultural acts informed by a complex sexual subjectivity at a particular historical moment and location. Sex tourism, as a practice of conspicuous consumption, enables the cultivation, and experience, of a particular form of subjectivity that relies upon (and exploits) historical differences in power and privilege. In this article, I discuss three interrelated discursive themes: sexual desire for Latinas as the sexual ‘‘Other,’’ a comparative lack of desire for U.S. women, and the use of consumer products (e.g., Viagra) and the cultivation of sexual techniques, as a way to create, experience, and maintain a positive sexual self. By participating in a virtual community dedicated to their interest in sex tourism, customers are able to create a complex, gendered subjectivity that is continually reimagined and reinscribed, as well as construct a set of shared meanings related to paid encounters.